Marketing research Essay Example | Topics and Well Written Essays - 2750 words

Marketing research - Essay Example the marketing feedback progression, marketing research offers decision makers with information on the usefulness of the existing marketing strategies and provide comprehension of the required modifications. Second, marketing research is the most important instrument for discovering new opportunities in the marketplace. Research plays a significant role in the development of marketing strategies for all kinds of organizations. Similarly, marketing research is essential for recognizing the target market for a product or service along with the effectiveness of pricing strategy, promotional activities and distribution of the products and services. Thus, marketers should consider marketing research an essential tool for effective marketing. Businesses, in the cotemporary world, are very different from those of the past. Business today is far more aggressive in their search of success. With the development of the Internet, competitiveness has gone global. A business that wants to continue to be competitive and be successful will need to understand the products and services that their target market needs and desires. This kind of information can only be obtained from marketing research. Not only will they need to understand what products and services should be introduced in the market, but also the success of their existing products and services. Information regarding what the company is doing right and what it could use to make their products and services better is fundamental to a business’ success. Therefore, it is only with the accurate information that companies can develop their marketing strategies or adjust the existing ones (Pride & Ferrell 2007). Philip Kotler (2006) defined marketing as â€Å"a social and managerial process by which individuals and groups obtain what they need and want through developing, providing, and exchanging products and services of value with others. It is the process of planning and performing, pricing, promotion, and delivery of

Business Management And Leadership - Planning (U2IP) PowerPoint Presentation

Business Management And Leadership - Planning (U2IP) - PowerPoint Presentation Example The use of standard project management techniques has facilitated the development of quality software with minimal redundancy and rework. The sole driving point in driving the employees is lead by example. The key personnel in the company demonstrate profound efficiency and mettle in dealing with everyday situations and this serves as live examples for other employees to follow. Additionally, employees are encouraged to contribute to their optimum levels by way of financial incentives and bonuses. The company has clear policies for handling difficult and challenging situations that help in taking stock of the situation at once, whenever the need for adopting such a procedure arises. All project development activities are constantly monitored by the management by way of project management techniques mentioned above, which introduce a sense of clarity into the whole management

Financial Analysis Term Paper Example | Topics and Well Written Essays - 1250 words

Financial Analysis - Term Paper Example In the case of Competition Bikes Inc., they have been using traditional costing methods and have recently given ABC a try. The following is the data for the overhead costs of six items: From the figure above, we see the difference in production costs due to the cost allocation method. Under the traditional approach, the manufacturing overheads were overpriced for the Titanium model at $239,020 whereas the actual costs is $188,415. Consequently, the total manufacturing cost is also affected. Using the ABC approach would reduce the manufacturing cost of Titanium products, hence, helping the company get better margins. Similarly, for the Carbon DL model, the manufacturing overhead is underpriced at $232,380 whereas using ABC, we found it to be $282,985. Therefore, the product cost is less than the actual cost incurred. Hence, based on the above findings, we can conclude that Activity Based Costing method is the right approach for cost allocation as it allocates costs to individual activ ities making cost identification better. Moreover, it also helps in making operational improvements as with ABC, we have a clear idea of the cost centers. Evaluation of Cost-Volume-Profit Cost-volume-profit analysis also sometimes termed as breakeven analysis is the point at which revenues equal costs (both fixed and variable costs), i.e. a point of no loss or no gain. The analysis assumes that costs and revenue behave in a linearly and both fixed and variable costs have been accurately assigned. It also assumes that all units produced are sold and in the case of more than one type of product, the sales mix remains constant. Cost-Volume-Profit amalysis is the analysis that provides a company a rough understanding of the number of units they can produce to earn a particular amount of profit while incurring certain cost. One of the tools of Cost-Volume-Proft is Breakeven Analysis, which describes the units are which revenue equal cost. Bascially, this means that if Competition Bikes c an sell more than 1415 units of the Titanium model and 786 units of CarbonLite, they would be able to earn profit. Breakeven analysis describes the volume above which a company can earn profits while incurring the same amount of costs. The following figure provides the calculations for the Breakeven Analysis of Competition Bikes Inc. for their plant in San Diego with Titanium model of 900 units and CarbonLite model with 500 units. From the figure above, we can see that if Competition Bikes Inc. sells a total of 2201 units of Titanium and CarbonLite models combined, they would be able to breakeven and if they sell more than 2201 units, they can earn profit. It is also necessary to find the individual breakeven points of both the models. Competition Bikes need to sell 1415 units of Titanium model and 786 units of CarbonLite to be at the point where they suffer no loss and no gain. If we analyze the breakeven point in terms of sales dollars, we know that for Titanium, $1,273,500 are th e breakeven figures whereas for CarbonLite they are $1,175,070 as it is expensive than the Titanium model that is why lesser units and more sales dollars result in the breakeven of CarbonLite. An increase in fixed costs results in increasing both the breakeven units and sales dollars. If the fixed costs of Competition Bikes Inc. increases by an additional $50,000 and the cost of direct materials increase by 10%, then the following breakeven calculations would result: As we can see

Innovation, Creativity and Enterprise in Markets Essay - 4

Innovation, Creativity and Enterprise in Markets - Essay Example The innovations that have been taking place in the company since its embarking upon a long-term journey have been illuminated during the due course of the report. The main reasons because of which Unilever opted to buy Ben & Jerry’s have also been discussed. Apart from that, the entrepreneurial aspect of this company has been explained and how entrepreneurship has played a practical role in the success of their business has been elucidated. All these elements have combined together to translate into profitable growth of their company along with its brand and have led it to its present state. The purpose of this report is to conduct a research on an organization and discuss in detail, how its presence does creates opportunities and prospects for its stakeholders in light of the theory of the same. Apart from that, the method by which the company innovates its processes and products in order to meet the ever changing needs of the consumers is also conversed. Furthermore, this report also concerns how the selected organization incorporates entrepreneurial principles in order to exploit the available opportunities in the market and undertake some level of risk-taking in order to derive the most benefits from the untapped market segments (Drucker, 1986). For this research, Ben & Jerry’s has been selected as it has been coming up with innovations in its flavors ever since it has come into being in 1978. The Ben & Jerry’s is an ice-cream, frozen yogurt and sorbet manufacturing company which was set up in 1978 as an ice-cream parlor on a renovated gas station in Vermont USA, by two entrepreneurs namely Ben Cohen and Jerry Greenfield with an investment of $12,000. The ice cream parlor soon gained popularity around the neighborhood and the pair began to pack their product and started to supply it to Mom and Pop stores and convenience stores in their Volkswagen Campervan. They eventually grew

Characteristics of German People vs Characteristics of Indian People Essay

Characteristics of German People vs Characteristics of Indian People - Essay Example On the other hand, Indian people don’t look like the English people at all, though a vast majority of the Indian people learns English as their second language. German is the standard language for business in Germany where English is the standard language for business in India, despite the fact that Indian people have their own language i.e. Hindi. German people are quite precise in their speech unlike the Indian people, whose speech is full of words that have secondary significance. German people are too particular about the deadlines. If a German boss says to the employee that he needs a project done by 5:00 pm, it means that the project may not be accepted if submitted after 5:00 pm. On the other hand, if an Indian boss tells his employee to submit a project by 5:00 pm, he would accept it even if it is delivered at 5:00 pm the following day. Indians are too careless about meeting the  deadlines.

Poverty Essay Example | Topics and Well Written Essays - 750 words - 12

Poverty - Essay Example In accordance to her point of view that social classes in society plays an important role in understanding the meaning of â€Å"poverty† from her experiences. She wants her readers to feel what exactly it feels like to live in poverty with no financial support and assistance from the world outside. At various places in her essay, she questions her readers that how it feels to be clean and to live a life of luxuries while she stands among those deprived souls who are suffering hard to meet their basic needs. Parker feels that the social class particularly, the fortunate ones have failed in responding appropriately towards poverty stricken people in general. However, small proportion among the similar class does act responsibly but it is very difficult for the unfortunate ones to find them in timely manner. Parker considers herself as the victim of abject poverty who was introduced to become the part of this ‘poverty-stricken cycle† by her peers at school and her mot her. She feared that due to inequality and discrimination between the social classes would continue to flourish like that eventually, leading her children to follow the similar destiny. She indirectly blames the privileged ones for being responsible of her condition. A clear tone of anger and anguish can be felt in the writing. This essay explores the hardships and struggle of Parker. She was just another person in any society with no education, no job experience and no grounds to stand firm. She left her school because children made fun of her â€Å"dirty stinky clothes†. As a result, she declared herself as a victim of social class from a very young age. She considers asking help from the privileged ones and the authorities as a process which takes her to the journey of humiliation and a point where she feels herself losing her pride and dignity. This explains the derogatory behavior of the privileged class towards a non-privileged

Quality Of Education Essay Example | Topics and Well Written Essays - 500 words

Quality Of Education - Essay Example Today’s education is far more excellent compared to yesterday’s education. One of my proof is the availability of advanced computerized and centralized learning classrooms and libraries in most of the schools and colleges. Telephony and Data Communications also contributes instant information especially in the presence of intranet and internet. Due to the evolution of teachings and through some academic research it aided our educators to be more efficient in their way of teaching, thus, improved the quality learning of the students. Unlike my parents’ experiences, assignment and research are not a problem at all since it is not as difficult to find reference materials. Through the usage of a word processor like the Microsoft Office Word, multimedia editor like Adobe Photoshop and presentation software like the Microsoft Office Powerpoint installed in computers, my reports and presentations are much more creative and presentable compared to what my parents had, he nce, enables me and my classmates to establish better communication and understanding. Regardless of what course and degree, most of the subjects and courses were change especially in the field of science and technology due to the additional knowledge to be imparted in the curriculum. It is also a proof that due to the availability of many courses our education has become more advanced. Another factor affecting the quality of education is the teacher itself. The teaching strategy is a big factor affecting the education of the students.