Marketing Review - 1304 Words

Convenience Products - products a consumer needs but isn t willing to spend much time or effort shopping for. Staples - products that are bought often, routinely, and without much though - like breakfast cereal and canned soup. Impulse Products - products that are bought quickly - as unplanned purchases - because of a strongly felt need. Items that the consumer hadn t planned on buying, but then are bought on site. Emergency Products - products that are purchased immediately when the need is great. It doesn t matter much what the price is because the consumer needs it so much. Shopping Products - products that a customer feels are worth the time and effort to compare with competing products. Homogeneous shopping products†¦show more content†¦Market Maturity Stage - industry profits declining; monopolistic competition or oligopoly and moving toward pure competition because a variety of me-too products are available and consumers begin to perceive them as all the same, causing promotions to be persuasive and reminding in nature; price dealing and cutting common; product widely distributed. Sales Decline stage - can still be profitable; pure competition; some competitors drop out. Profit Oriented Target Return objective - sets a specific level of profit as an objective. This amount is often stated as a percentage of sales or of capital investment. Profit Maximization objective - seeks to get as much profit as possible. It might be stated as a desire to earn a rapid return on investment. Sales Oriented Sales Growth Objective - when a firm concentrates on the amount of items or services sold rather than the profits made from it. Market Share Objective - when a firm seeks to gain a specified share of a market. Status Quo Status Quo Objective - don t rock the pricing boat objectives. When a firm wants to stabilize prices, meet competition, or even avoid competition. This is most common when the total market is not growing. Price Flexibility Policies One Price Policy - same price to all customers who purchase products under the same conditions and in the same quantities.Show MoreRelatedMarketing Performance Review : Marketing974 Words   |  4 PagesMarketing Performance Review Marketing Director to report quarterly on marketing strategies implemented by aligning business outcomes, i.e. units sold, during review period against prior set targets. Also to be considered is direction and influence marketing strategies have on company vision of being a ‘local, organic and sustainable’ producer, i.e. is marketing through large retailers detracting from public opinion that Alissa’s Artichokes is a local producer. 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